Avoiding marketing waste

This report identifies the optimal sales contact thresholds for banking customers to maximize purchase for a financial product relative to marketing efforts. 

By pinpointing the specific point of diminishing returns, we ensure that every interaction is a calculated investment instead of wasted time. 

Enabling Canadian newcomers

Newcomers arrive in Canada ready to rebuild their lives. As they seek out the familiar to find their footing, they will be drawn to brands that recognize their drive. 

By leaning into trusted immigrant community voices who hold 2.4x more significance for this audience, brands can drive deeper consideration.

Redistribution of retail surplus 

Suburban families need reliable food access in underserved zones. To reach them, grocery retailers can allocate their surplus inventory using a pop-up model. 

This creates a new revenue channel while turning 9.5km commutes into 1.2km neighborhood walks for families without access to a car.