With 6+ years of experience driving loyalty and growth, I've honed in on competitive positioning, journey mapping, and marketing measurement strategies. I've also developed customer insights for brands across a range of verticals, from housing to retail.
I'm interested in applying my strategy experience and analytical skills to develop GTM strategies that turn customer experience into a competitive advantage.
Previous clients:
Case Studies
This report identifies the optimal sales contact thresholds for banking customers to maximize purchase for a financial product relative to marketing efforts. By pinpointing the specific point of diminishing returns, we ensure that every interaction is a calculated investment instead of wasted time.
Suburban families need reliable food access in underserved zones. To reach them, grocery retailers can allocate their surplus inventory using a pop-up model. This creates a new revenue channel while turning 9.5km commutes into 1.2km neighborhood walks for families without access to a car.