With 6+ years of experience driving loyalty and growth, I've honed in on competitive positioning, journey mapping, and marketing measurement strategies. I've also developed customer insights for brands across a range of verticals, from housing to retail.
I'm interested in applying my strategy experience and analytical skills to develop GTM strategies that turn customer experience into a competitive advantage.
Previous clients:
Case Studies (examples from Finance, Automotive, and Retail)
This report identifies the optimal sales contact thresholds for banking customers to maximize purchase for a financial product relative to marketing efforts. By pinpointing the specific point of diminishing returns, we ensure that every interaction is a calculated investment instead of wasted time.
Newcomers arrive in Canada ready to rebuild their lives. As they seek out the familiar to find their footing, they will be drawn to brands that recognize their drive. By leaning into trusted immigrant community voices who hold 2.4x more significance for this audience, brands can drive deeper consideration.
Suburban families need reliable food access in underserved zones. To reach them, grocery retailers can allocate their surplus inventory using a pop-up model. This creates a new revenue channel while turning 9.5km commutes into 1.2km neighborhood walks for families without access to a car.
Journey so far:
Strategy Analyst ❯❯❯❯ Strategist (Brand & Creative Analytics) ❯❯❯❯ Strategist (Product Analytics)